Your "season" for big growth

I like to think of my life in seasons.

Not in the traditional sense, though. Yes, spring is here, and I am very excited about it.

I'm an avid gardener. Or as I like to say, "yardener." I don't grow vegetables though. Usually, I end up with only a small handful of the world's most expensive tomatoes when I try. I suck at growing food.

But, it's not uncommon for someone to say, "your yard looks like it's straight out of a magazine." It truly is the ultimate compliment someone could give me.

Each year, I'm itching to get outside and start getting the yard prepped for the warm weather ahead. This year, I started early. I was 20 feet up a pine tree pruning it about a month ago. I probably looked like I was nuts while doing it.

Because I was doing it in the middle of a snowstorm… I was happy as a clam to be out there getting things cleaned up and not stuck inside on the couch.

Getting trees looking pretty is fun for me. (I've got about 100 at my house)

What really gets me excited though, is my lawn. I’m a total lawn nerd. Getting my lawn dialed in and the envy of the neighborhood is my thing. So far this year, I've created a more efficient layout for my sprinkler system, fertilized the existing lawn, ripped out an old garden bed, and replaced it with new sod.

It might be overboard, but every year I re-seed the lawn too. This weekend, I spent roughly 4 hours prepping it for new seed. Getting all the dead grass out and exposing the bare dirt. And, honestly, it looks like shit right now. To most people, it probably looks like I ruined the whole lawn. There is a TON of bare spots right now. It looks way worse than when I started.

But that couldn't be further from the truth. In fact, it's really the only way to make it happen. You need to rip it apart before you can build it back up. It needs to be prepped the right way first. If the seed doesn’t touch the dirt, it won't grow. Skip this step and everything else is pointless. And I need to take a somewhat violent approach to get to the bare ground.

Having the right tools makes all the difference. The game-changer for this is a power rake. It rips up all the dead grass (thatch) using a fast-spinning set of blades that dig about a half-inch into the ground.

It makes a mess and tears things up pretty good. It leaves little trenches all over the place. Then, I use a big backpack leaf blower to blow all the dead grass and other junk off the surface of the soil.

It takes hours. Then, and only then, I put down the seed. After that, it all gets covered in peat moss to keep in the moisture. Plus, it stops birds from eating all my new seed. Then some starter fertilizer on top.

The last step is to water it. I usually water it three times a day for two minutes at a time. And, in roughly 10 days, it'll start to grow.

Seem like a lot? Yeah, it kind of is. But getting to have a beautiful lawn all summer is 1000% worth the effort.

Why am I telling you this?

Good things take preparation and patience. Building an audience is no different.

You need to do the prep. You need to learn. You need to fail. Then and only then will you grow.

So what is this unconventional way I think about of seasons?

What I mean is that a “season” is a stretch of time dedicated to a big project. Intense focus on one big thing. No distractions.

I just spent a “season” building out a course. Now I’m rolling into another “season” of making content and working on cars.

I hope this is your “season” to putting in time to build a following.

If you haven’t started yet, this is your sign to do it.

Happy spring,

Sam “plant the seeds and watch it grow” Webster

P.S. The Car Creator Bootcamp is almost ready to go. I’ve been getting great feedback from the beta testers. I still need to make a few tweaks and then it’s ready for you to go through it. I’ll arm you with the right tools, help you prep the soil, plant the seeds, and water a social media account that grows fast.

P.P.S If you want to learn how to step up your lawn game here is a great video showing what I just talked about. Happy mowing. WATCH HERE