Let AI decide what content you should make next

Last week, some content of mine blew up.

5.4 million views and counting.

It was an 11-second video about lighting upgrades in my garage.

In the last newsletter, I talked about the thought process of making that video.

Today, I want to talk about piggybacking off content that is performing well.

Why not use the momentum, right?

Obviously, in an 11-second video, you can’t go into much detail. So naturally, I got lots of comments about it.

Some were good ones. Some were mean ones. And, a lot were asking for more information.

It’s really hard to sift through over 600 comments and respond to every single one. It’s annoying and inefficient.

Scrolling and reading them gives me a headache. But, I wanted to know what was being said.

So, I had an idea.

What if I could scrape all the comments from the post, put them into Chat GPT, and let it analyze all of them for me?

So that's exactly what I did.

I used a tool called IG Comment Exporter. It’s a Google Chrome extension which will pull up to 100 comments for free and put them in an Excel spreadsheet.

If you want more than 100 you need to pay $6/month, but for me, it’s worth it. IG COMMENT EXPORTER

Then, I took all the comments and pasted them into Chat GPT for it to analyze. Here is the prompt I used.

“I need you to read my Instagram comments and organize them into common themes. Can I give the comments now?”

Here’s what I got.

This result was okay, but I needed more detailed info. So, I asked another question.

This right here is content gold.

I can see the most common questions being asked and now I can make content about it.

Here's the other cool part. You can reuse the exact same video that blew up originally. No need to make a new one. You can use the same audio also.

Now, there are two ways to do this.

You can either find a comment and hit reply, then hit the camera button to the left, and it will overlay the comment on a new post.

Or, you can type out the question on the screen.

From what I can tell, typing it out in the "them" format seemed to perform better, but I want to test this further.

Then, all you need to do is type out a response to the question in the caption.

This is so easy. It takes maybe 10 minutes. These two videos have gotten almost half a million views so far, plus more than 500 new followers.

This works well because we are repurposing content we already know works.

Then diving deeper into it, using our audience’s questions to dictate what we talk about.

Give this a shot with some of your next posts.

You can also just read the comments and pick out ones to address if you want to.

But, I think using AI to help analyze is a cool option and might spark more content ideas.

Sam "give 'em what they asked for" Webster

P.S. I'm releasing the Car Creator Bootcamp next week for everyone. Keep an eye out for some emails about it.